Targeted Advertising
We know that small business marketers want their ads to be seen by potential customers who are within reasonable proximity to their business. Geo-targeting and Geo-modifiers allow us to display your advertising to search engine users in predetermined geographic locations.
The Internet Advantage
86% said the Internet was vital to their lifestyle. Among this group, 90% had used the Internet to search for a local business from which to shop.
76% say they read product and/or service reviews on the Internet, although younger people do it less than older. 60% of 18-24 year olds read online reviews. Ages 34-64 saw an average of 80% reading online consumer reviews.
What type of local service vendor(s) have you searched for on the Internet in the last 90 days:
| Medical |
36% |
| Automotive |
32% |
| Home/office repair |
26% |
| Financial |
23% |
| Legal |
11% |
| Landscaping |
9% |
67% said they would probably avoid a restaurant rated 2 out of 5 stars in a review posted on the Internet. 28% may hesitate at the poor review but would probably eat there anyway. Source: A Webvisible and Nielson/Netratings survey, September 2007
Contact us today!
|
|
How it Works
Seamlessly linking local businesses and local consumers searching online from Google to blogs and wireless devices, Driven Local makes the manual process of buying interactive advertising automated. Your call reports accurately quantify marketing efforts, helping you make smarter decisions and negotiate media rates based upon performance. This provides you with the advantage of being able to you reallocate underperforming advertising dollars to programs that generate real results. Theres simply nothing else like it in interactive advertising.
 Get the Eyeballs
By aggregating performance data from keywords, advertising copy, and the overall online advertising ladscape, we craft a campaign tailored to your goals. We then track the campaign's progress. Over time, our Search Engine Marketing (SEM) Analysts will dynamically adjust your campaign to get you the greatest exposure to the customers that matter to you.
Generate Leads
Maximize your ability to generate more leads by receiving data on every call placed to your company (even if the lines ring busy, no one answers, or if the callers have call blocking or unlisted numbers). Get up-to-the-minute data on inbound calls and track every lead even those that might have otherwise been lost. Gain vital intelligence about the prospects and customers who call in response to your marketing and sales efforts, and leverage that knowledge to turn callers into buyers. Provide real-time lead lists to your sales team, allowing them to contact every prospect before they call your competition!
 Create a Culture of Accountability
Listen to recorded customer calls and hear how your staff is handling them; adjust responses, training and office policies accordingly. Build customer loyalty with messages that tell customers you monitor calls and care about service levels. Allow your employees to "stay on the line" after each call to input revenues for that call and rate the quality of the lead poor ratings automatically alert marketing managers and agencies to optimize campaigns.
Maximize Profitability
Ensure staff accountability and discipline by knowing how calls and marketing dollars are being handled. Learn how many calls are being missed or left on hold. Hold your marketing department and ad agency accountable for every dollar you spend. Make sure your sales staff follows up on every lead. Use call recordings to significantly boost customer service levels and refine your business practices.
|
